Along with the theme of “Adventure” and the blending of imagery between water streams and penguins, my brand’s visual concept aims to deliver a powerful message of “not letting oneself be constrained by limitations.” Penguins are naturally curious about the world around them, and they are unafraid when humans approach them. Furthermore, with their tendency to seek food in distant places, penguins constantly move and adapt between two habitats: land and the ocean. That is why I chose “Adventure” as the central image. Additionally, I use “water” as a visual representation to depict the act of rising above and breaking through obstacles in life. Water is present everywhere, familiar yet mysterious, flexible yet rigid. From these symbolic meanings, combined with the imagery of penguins, I aim to create a visual concept that speaks about exploration: You can go anywhere you want, don’t let limitations hinder your view of the world - “Escape from nowhere”.
